Vaance, Strategica Groups’ digital soul, renews its logo and presents the new website. This trademarked logo was created and realized by Rba Design. They have chosen an extremely recognizable character, with a powerful, distinctive and strong personality. The logo unites antrachite gray, a color that recalls the black and white of the Group, combined with lemon yellow and acidic green, colours that insert the contrast in the equation. Dyncamics, passion, love for details, precision and drive for innovation: the new logo caotues Vaance’s spirit and tranlates it into an image.
A spirit that is captured through the new website, a portal presenting the company, the solutions, the platform, and the team. The graphic dimension that captures the chromatic contrasts of the logo, at the same time strongly impactive and extremely intuitive, is conistent with Vaance’s mission which becomes apparent from the moment the website is open: simplyfing the insurance business.
“This rebranding activity is part of the wider project of valorizing the commnuicative dimension of Strategica Group and the two companies – explains Enrico Guarnerio, founder and a CEO of the Group – after presenting the new logo and website of Strategica Group in June, the lights are faced towards Vaance, the Insurtech soul of the Group”.
Vaance, together with Strategica Risk Consulting, Strategica Insurance Management and Valore Sicuro is an insurance intermediary operating as a wholeseller by using advanced and innovative technologies to provide a multi-channel, multi-productive and multi-company distribution, able to optimize the operative proccesses of the insured business.
“In order to be succesful, a digital insurance ecosystem has to part from the client and distributor needs, and cannot disregard the combined analysis of the process, product and technology – explains Igor Rossini, co-founder and managing director of Vaance – the solution that Vaance offers is a 360-degree service, parting from a tailored creation of the insurance package all the way to the policy issuance using the technological property platform, developed especially to make the insurance process simpler. Vaance’s strenght is to have developed an innovative system that reenergizes the insurance proccess, optimizes the steps and guarantees a full compliance with the single sector normatives”.
